Obsonator is my practice. I work with in-house teams and founders who need a senior designer to steady a thing already in motion — a rebrand that keeps drifting, a product surface that has outgrown its vocabulary, an identity that looks right in Figma and falls apart the moment it has to ship copy, navigation, and onboarding. I am usually the only designer in the room, and I operate the way a senior editor would: ask what it's trying to say, cut what it doesn't need, make the rest specific.