Portrait of Otto Boreson

Otto Boreson

Malmö, Sweden

Design and strategy for brands and digital products.

I'm a generalist designer and strategist working across brand, UX and digital. I spent a decade in-house at EF Education First, in London, Shanghai and Switzerland, and trained at Art Center College of Design.

Today I work through Obsonator, helping in-house teams and startups turn strategy into things people use: site redesigns and information architecture, app and product concepts, content strategy and copy, and brand identities that hold up in real applications. Based in Malmö, working across Scandinavia and remotely.